Marie Curie has launched its 2026 Great Daffodil Appeal, with football legend Chris Kamara MBE partnering up with the charity to promote the spirit of giving.
There’s only one chance to give someone the best possible end of life, and research from Marie Curie shows that the UK wants to give back.
Almost half (47 per cent) of adults are intending to volunteer in 2026, but many people are held back by a lack of time, concerns about the level of commitment and a lack of knowledge.
Volunteering for the Great Daffodil Appeal is flexible and straightforward, and you can even volunteer with family or friends. By giving up just a couple of hours to distribute the charity’s iconic daffodil pins in exchange for a donation, volunteers will raise crucial funds that will enable Marie Curie to continue delivering expert end of life care.
Now in its 40th year, the Great Daffodil Appeal encourages everyone to wear their daffodil pins and donate to Marie Curie throughout the month of March. The fundraiser raises much-needed funds so that Marie Curie Nurses can provide expert end of life support and care.
The charity is calling on the people of the West Coast for their support.
Last year supporters helped to raise over £1.2million for the Great Daffodil Appeal, which enabled the charity to provide expert end of life care to
over 42,000 people across the UK.
Money raised also funds the charity’s free national support line and webchat which is available to anyone with an illness they are likely to die from and those close to them, offering emotional support and advice on finances.
Chris said: “I’m incredibly proud to be a Marie Curie ambassador.
“Just a two-hour collection is enough to help fund almost four hours of expert nursing care or five calls to Marie Curie’s Support Line, so every shift can make a real difference to terminally ill people and their loved ones.
“I know from having done collections myself how fun and easy they are. So, gather your friends or family, put on your big yellow hat and donate just a couple of hours of your time to help raise vital funds that enable Marie Curie to give someone else the support that they need at the end of their life.”
Another way that people can get involved is at their local supermarkets or at street collections.
Supermarket chain Morrisons especially is continuing its relationship with Marie Curie by hosting a range of fundraising activities. Shoppers can get involved in fundraising activities including Daffodil Dance-a-thon, Daffodil Drop Game and Daffodil Hunt.
Marie Curie is also calling on fundraisers across the UK to ‘Go Yellow’ to raise funds for its Great Daffodil Appeal this year. By dressing in something yellow, holding a yellow-themed bake sale or coming up with their own yellow-themed activity, supporters will help Marie Curie bring expert end of life care to more people than ever.
To find out more about how you can support the Great Daffodil Appeal this March, visit: Mariecurie.org.uk/daffodil or contact your local community fundraiser, which for Argyll and Ayrshire is Heather Jess, on Heather.Jess@mariecurie.org.uk or 07753 270770.
Pick up an iconic daffodil pin in Morrisons stores from February 23 and throughout March.
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