The George Hotel: Heart of Inveraray beating stronger than ever

According to Sam, the new ethos is simple: protect what makes the George Hotel special, up the food game and strengthen its role in the community even more.

“That means keeping local people in local jobs, backing the team who have helped build its reputation over many years and making sure decisions are made with Inveraray in mind,” Sam shared. “We actively support local organisations, events and charities, and we will work hard to collaborate with neighbouring businesses rather than compete with them.”

The last thing Sam and Charlie wanted to do was reinvent The George Hotel for the sake of change. So their approach has been evolution, not revolution.

“Guests recognise familiar faces, and that continuity is part of what makes the George Hotel feel like home,” Sam said. “We’ve kept the elements people expect - the buzz of the bars, live music, a relaxed, but special, atmosphere - while quietly raising standards behind the scenes.”

A celebration of the local larder

While The George Hotel has long been celebrated for its hearty Scottish fare, the new ownership is raising the bar.

“We’re building on the George’s strong reputation with a more confident, seasonal menu that champions quality Scottish produce, alongside regular specials, events and themed nights,” said Sam. “We work closely with suppliers, adapt menus to what’s at its best and let the ingredients lead the dish rather than forcing things in from afar. Great quality product cooked simply. That close relationship with suppliers gives us better quality, more flexibility and a real sense of place on the plate. Guests can taste the difference, and it reinforces that the George Hotel is rooted firmly in its surroundings.”

There’s never been a better excuse to hop in the car and head for The George Hotel. Every Sunday, the hotel’s celebrated roast takes centre stage with a sumptuous spread of perfectlybrowned meats, crisp potatoes and a rainbow of seasonal vegetables. Whether you’re a fan of classic beef or fowl, succulent pork or a hearty vegetarian feast, the George Hotel’s Sunday roast delivers something for every palate.

They have also invested in their drinks offer, expanding the whisky collection, refining the wine list and creating reasons for people to keep coming back.  As Sam pointed out, it still feels like the George - just a little sharper, fresher and more ambitious.

Taking an institution into the future

By blending tradition with innovation, Sam and Charlie are ensuring that this Scottish institution remains a cornerstone of Inveraray for years to come. They invite everyone to bring the family, the dog and a good appetite. The doors are open, the fire is crackling, and the table is set for a true taste of Inveraray hospitality.

“This is a long-term commitment for us,” he said. “We’re here to be custodians of the George Hotel for the next chapter of its story. That means respecting its history, investing in its people and making sure it continues to thrive as both a local hub and a destination pub and hotel. If guests leave feeling they’ve had a great time, been genuinely looked after and experienced something that feels uniquely Inveraray, then we’re doing our job right.”

Treat yourself to hearty, homecooked dishes, roaring fires, and the warm Highland hospitality that makes The George Hotel a favourite all year round. Whether it’s a cosy lunch, a relaxed dinner, or a special catchup with friends, there’s no better time to indulge. Book your table and make January feel a little brighter.

Just quote OT30 to receive 30% off food in January. T&Cs apply. Booking essential

The George Hotel, 1 Main St E, Inveraray, PA32 8TT
Phone: 01499 302111.

Email: info@thegeorgehotel.co.uk

Webiste: thegeorgehotel.co.uk