
AITC is the strategic destination marketing organisation for the whole of Argyll & Bute. Acting as a powerful collective voice, it represents tourism businesses to key stakeholders including VisitScotland, Highlands and Islands Enterprise, Argyll and Bute Council, Scottish Tourism Alliance, and Loch Lomond and The Trossachs National Park Authority. This means your business is not just marketed – it is represented, advocated for, and supported where decisions are made.
At the heart of AITC’s work is discoverability. Through sustained investment in SEO, content creation and destination storytelling, the Wild About Argyll and Love Oban brands ensure Argyll & the Isles consistently appear in top online search results. With over 580,000 unique website visitors, 1.9 million impressions, 138,000 blog page views, and a 48,000+ social media following, members benefit from reach that would be costly – if not impossible – to achieve alone.